Hey, I’m Matt — your typical late-diagnosed, 40-year-old ADHDer with cerebral palsy.
And my son? He was born with Down syndrome.

So...yeah. We know a thing or two about masking, faking it, taking it, and being tired of it.

Unmasked Goods grew out of that exhaustion — and the decision to stop hiding.
It’s a small act of defiance dressed up as streetwear: a way to embrace our differences, our disabilities, and the quiet truths that most people overlook (or choose to).

We’re not here to blend in.
We’re not here to soften the edges or make anyone comfortable.
We’re here to be seen — fully, messily, unapologetically.

We aren’t hiding or shrinking for anyone anymore.
We are Unmasked.